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The sheer volume of customer feedback can be overwhelming, let alone finding the patterns and pulling important insights. That's where machine learning comes in.

Read what happened when Firstup.io recognized they needed to change how they manage customer feedback—and why they chose to partner with Unwrap.

How can you better prioritize your customers and give them more of what they want? One way is to use a Customer Feedback Analytics tool, like Unwrap.ai, to find actionable insights from your user feedback (e.g., support tickets, NPS surveys, etc.). The ROI of this type of solution is actually fairly straightforward, let’s jump in.

VoC meetings can inspire your internal teams to create better products and experiences for your customers—when you follow these four steps.

Strategic brands understand that customer insights isn’t just data–this feedback is what can help teams navigate a frequently changing market. And come out on top.

Thanks to AI-powered platforms, we're entering new era of customer feedback management. One that's smarter and more efficient.

VoC programs allow businesses to shed light on what really matters to customers, so long as they're built with the right technology.

When Citizen brought all their customer feedback data into Unwrap they could quickly identify patterns and build data-backed product roadmaps.