What to expect when you partner with Unwrap

For businesses today, efficiency and visibility have become indispensable for promptly addressing customer preferences and pain points. What was once a “nice-to-have” has now become an absolute necessity.

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This likely isn’t the first place you’ve read this, but today’s customer expects more than just products or services—they demand personalization, immediacy, and a sense that their voice is heard. 

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Companies that fail to meet these expectations risk losing their customers to competitors who do.

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Because prioritizing customers doesn’t just improve customer satisfaction—it leads to increased brand loyalty and reduced churn, directly boosting your bottom line. 

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Simply put, happy customers mean more profitable revenue, which is vital in today’s hyper-competitive market. So how do you make happy, happen?

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Listen to your customers and act on what they need

One extremely effective way is by using a customer intelligence tool, like Unwrap. 

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Our platform allows you to sift through mountains of user feedback—support tickets, NPS surveys, app reviews, social media comments, video calls—and extract actionable insights.

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With the right, and smartest platform in place, you can address issues faster, uncover opportunities for innovation, and position your company as a leader in customer experience and product excellence.

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Here’s the exciting part: The ROI of Unwrap is straightforward and measurable. 

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Cost savings

Efficiency is the name of the game, and Unwrap delivers measurable cost savings by optimizing your team’s productivity. 

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What this looks like in practice: A recent case study with GitHub CoPilot, an industry leader in NLP solutions, found that Unwrap saves product managers 4–5 hours per week.

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What does this mean in dollar terms? Say a PM’s time is valued at $75 per hour. A team of 10 PMs could save $15,000 per month—or $180,000 annually. That’s just for one team. Multiply that across multiple departments, and the savings grow exponentially.

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But the benefits go beyond just dollars and cents. By automating repetitive, time-consuming tasks like feedback aggregation and analysis, Unwrap frees up your team to focus on strategic, high-impact work—building better products, crafting innovative solutions, and delivering real value to your customers.

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Reduced support ticket volume & churn

Customer support teams are often overwhelmed by ticket volumes, leaving them scrambling to address the same issues repeatedly—potentially without realizing it. Unwrap can reduce overall ticket volume by 15–20%.

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How does it work? Unwrap uses advanced NLP technology to identify patterns and recurring customer complaints. Armed with these insights, you can:

• Prioritize engineering fixes for issues causing the most friction.
• Proactively address issues before they escalate, turning potential detractors into promoters.

Reducing support ticket volume doesn’t just alleviate pressure on your support team—it also improves customer experience, decreasing churn.

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Let's estimate that roughly half of your incoming support tickets are issues that block a customer from unlocking your product's value—that's a churn risk. By getting a data driven stack rank of exactly what's driving those support tickets, you've now generated a roadmap for reducing churn.

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When customers receive solutions quickly or avoid problems altogether, they leave an interaction with your brand feeling empowered and satisfied.

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Uncover hidden product insights

Your customers are constantly sharing valuable insights about your product. The challenge? Most of this feedback is buried in an overwhelming sea of data, making it difficult to uncover the gold nuggets that could spark innovation or fix critical issues.

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Unwrap changes this by surfacing insights with precision and accuracy. Weekly digests and real-time alerts notify your product teams of emerging trends, enabling them to address new product issues faster than ever.

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What this looks like in practice: Sunrun, the nation's largest home solar and battery storage provider, 10x'ed their number of actionable insights after partnering with Unwrap.

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Beyond reactive fixes, Unwrap quantifies existing problems, helping you prioritize solutions that matter most to your customers. Imagine knowing exactly what to focus on to drive maximum customer satisfaction and retention.

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Here’s what the head of product at Citizen shared:

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“It's one thing for someone in an organization to point to a specific support ticket or app store review and say, ‘Look, this user is having a problem.’ It doesn’t carry enough weight. But if you're able to point to a dashboard that shows hundreds of users are having a similar problem, that really motivates the organization to prioritize correctly.” 

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This kind of clarity and confidence gives your company a competitive edge, enabling you to build products that aren’t just functional, but beloved by the customers who use them.

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Seeing the bigger picture is a strategic advantage

The benefits of Unwrap aren’t just tactical—they’re strategic. By integrating a customer intelligence platform into your operations, you position your company to thrive in a customer-centric world. Here’s how:

• Stronger brand loyalty: Customers who feel heard and understood are far more likely to stick around.
• Faster innovation: By identifying unmet needs, you can bring new, customer-driven ideas to market more quickly.
• Improved reputation: Companies that consistently deliver exceptional experiences earn glowing reviews and word-of-mouth referrals.

Every company claims to care about its customers, but with Unwrap, you can back up that claim with action. From reducing costs to uncovering unknown opportunities, our platform empowers teams to make data-driven decisions that benefit both your customers and your bottom line.

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The future of growth is customer-led, don’t get left behind

The stakes have never been higher in today’s environment. Customer feedback is no longer a passive collection of opinions—it’s a goldmine of insights waiting to be acted upon.

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With Unwrap, you gain the ability to listen, analyze, and act, ensuring your company is in lock step with your customers.

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Embrace the power of Unwrap today and watch as your business soars to new heights, fueled by the voice of your most valuable asset—your customers. Book a demo now.