Understanding the Challenge
Two Amazon Alexa Product Managers, Ryan Millner and Ashwin Singhania, struggle with truly listening to their customers. Even though understanding their users was the most important part of their job, they didn’t have the time or resources to aggregate feedback data and read hundreds of thousands of weekly anecdotes.
A Breakthrough Idea
Their frustration fuels an idea. What if they took the tech they knew in and out, Natural Language Processing (a form of AI that powered Alexa) and pointed it at customer feedback? They’d have the ability to ‘read’ all customer feedback instantly.
Raising Seed Round
After landing a handful of major logos and hitting initial revenue milestones, the team of 4 raises $4M as part of their seed round, enabling further growth of the team.
Launching with Early Adopters
The early adopters of Unwrap are well-known, heavy hitters. Microsoft, Lyft, Oura, JetBlue, and Perplexity all saw—and valued—how Unwrap’s customer intelligence platform could help them redefine what it means to be customer-first.
Securing Series A Funding
The company raises a $12M Series A to continue working on bridging the gap between builders and users—helping to forge relationships between these two groups that drive meaningful change and product innovation. To ultimately, fill the world with products people love.
Looking Ahead
What does the future hold for Unwrap and our customers (current and new)? A focus on discovery, insights, and the joy of connection. We’re just getting started. Join us!
