Featured articles

Read what happened when Firstup.io recognized they needed to change how they manage customer feedback—and why they chose to partner with Unwrap.

Strategic brands understand that customer insights isn’t just data–this feedback is what can help teams navigate a frequently changing market. And come out on top.

Thanks to AI-powered platforms, we're entering new era of customer feedback management. One that's smarter and more efficient.

VoC programs allow businesses to shed light on what really matters to customers, so long as they're built with the right technology.

When Citizen brought all their customer feedback data into Unwrap they could quickly identify patterns and build data-backed product roadmaps.

Read why collecting customer feedback isn't a nice to have—but rather an essential tool in building a business that stands the test of time.

Read what creating a CX framework without your customers looks like—and why that approach is a ludicrous idea.

If you want to understand your customers at scale, using a tool for customer sentiment analysis will only get you so far. Read why.