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Sweat is dripping down your face, your legs are pulsing from working so hard, you can feel your heart nearly beating out of your chest, almost to the exact beat of Chainsmokers Sway remix blasting in your ears. Your trainer yells enthusiastically, “you didn’t wake up today to be mediocre, keep pushing!”

On today's episode, Unwrap's Co-founder and Chief Product Officer, Ashwin Singhania, interviews Cameron Brock.Cameron is the Product Operations Manager at Housecall Pro. The driving force behind this career choice has been partnering with Product and Engineering to ensure teams operate effectively and create valuable customer-centric products.

Having heard the buzz surrounding My AI and seeing the avalanche of user feedback flooding social media, we decided to investigate for ourselves. And after conducting our own analysis, here's what we discovered…

Welcome to Unwrapped, our short video series where our founders, Ryan Millner and Ashwin Singhania, conduct micro-interviews about all things customer feedback with industry experts and peers! On today's episode, Unwrap's Co-founder and Chief Product Officer, Ashwin Singhania, interviews John Martin.

In my last role as a product leader for Amazon’s Alexa, Excel was my “best friend” when analyzing customer feedback/anecdotes. It was common for my team and I to wrangle a few thousand anecdotes of customers having poor experiences and annotate in Excel. Next to each anecdote, we’d manually categorize each issue, create Pivot tables of our categorization, look at the stacked ranks, and use those to inform the roadmap.

Whether good for us or not, let’s be honest: we succumb to the inviting scent of McDonald’s fries every now and then. If you’re a golden arches fanatic, you might be one of the 50 million(!!) people who've downloaded their app to place orders. Now imagine the frustration when, instead of modern technology delivering instant gratification in the form of those perfectly cooked deep-fried potatoes, the app gets stuck on a previous order and is unable to place a new one.

As a product owner or marketer, you understand the importance of customer feedback. User surveys provide valuable insights into customer preferences, satisfaction, and pain points. However, making sense of textual data can be a daunting task. In this blog post, we will discuss three ways to make sense of Qualtrics surveys (or any user surveys for that matter) to identify the key patterns and action items. 

Qualtrics surveys are one of the most common integrations used in the Unwrap platform. When used together, Unwrap and Qualtrics can help businesses analyze feedback received from various channels in a single platform, making it easier to identify patterns, trends, and customer sentiment.